Products 1-5 of 5
Show
Advertising in the Digital Age Promotion, Consumer Economics
Price: $79.95
View
Availability: In Stock
Learning ZoneXpress Item #: DVD-12-034 -

Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional Techniques: Review of tried and true advertising techniques. New Media, New Techniques: Advertising is a mix of new and old, and sometimes anything goes. Be...

LAP-PM-007, Protect and Serve (Consumer Protection) Product Management, Product Planning, Branding, Consumer Economics, Safety
Price: $2.99-$52.45
View
Availability: In Stock
MBA Research Item #: LAP-PM-007 -

In today’s world, there are millions and millions of consumer products available. Along with the many benefits these products provide, there are potential risks to the people who use them. Consumer-protection measures attempt to minimize these risks as much as possible. Teach your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs are comprehensive instructional packages that include all elements of a...

LAP-PM-008, Raise the Bar (Grades and Standards) Product Management, Product Planning, Branding, Consumer Economics
Price: $44.93-$52.45
View
Availability: In Stock
MBA Research Item #: LAP-PM-008 -

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

On Your Own Coast-to-Coast Software
Price: $99.00-$399.00
View
Availability: In Stock
C.W. Publications

Choose an Income! Choose a Community!Ready or not — Life Happens!In this personal finance simulation, your students will try to make it on their own week-by-week for a simulated year. They can choose any of twelve communities from coast-to-coast and they’re in complete control of their finances.Your students will try to make it on their own in any of twelve communities from coast-to-coast and they’re in complete control of their finances. They'll be able to:Practice the financial skills needed...

Supermarkets: Aisles of Persuasion Merchandising, Consumer Economics
Price: $109.00
View
Availability: In Stock
Learning Seed Item #: DVD-12-002 -

How does a quick trip to the grocery store turn into an hour-long cart-filling spree? Teach your students how stores persuade us to buy more with strategic store layouts, tricky sale signs, and those extra big carts. Plus, get six tips to turn typical shopping habits into savvy supermarket selections.