Free Enterprise

In a fast-paced changing world, Business Revolution will give you the keys to understand the disruptions that are shaking up companies. This ten-part series will show you how companies are breaking taboos to invent new business models. With each episode, men and women will share their expertise and vision on innovation, management, responsibility, customer experience, and more.Includes the following titles:Innovation Has Its Own RevolutionTo go fast and spend less, companies are reinventing...

What is it like to be a digital advertising and marketing worker? In this Career Q&A video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip. ...

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Just how much does our economy produce? How does it compare to other countries? How can we understand the health of economies across the world? Gross domestic product is a comprehensive measure of an economy’s output. Use this LAP to teach your students all about gross domestic product, how to calculate and use it, and its advantages and flaws for governments and businesses. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Owning your own business is risky, but if you do it right, you’ll receive something for your efforts: profit, which is your reward for taking the risk involved in investing in a business. The financial gains realized from profit provide business owners with a real incentive to build successful businesses. Use Risk Rewarded to teach your students about types of profit, the benefits received from profit, the external and internal factors that affect profit, as well as ways to gain more profit....

Your students take risks all the time, but do they realize how to translate their everyday risk experiences into the business world? If not, Lose, Win, or Draw can show them how! Use this LAP to teach your students the types of risk that businesses face, as well as how to handle them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Do your students know where their stuff comes from? Chances are, their favorite products have traveled a great distance to get to them. In this LAP, students will discover the impact of globalization – both on their everyday lives and on the buying and selling of goods across the world. They will learn why countries engage in global trade, the economic benefits of global trade, and the many barriers to trade. In the Gray Zone, students will examine the ethicality of sweat-shop labor, an...

How does specialization of natural resources, capital goods, and human resources affect businesses and employees? Teach your students the advantages and disadvantages of specialization, how job scope and depth tie in, and how to combat the downside of division of labor. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about specialization and...

Competition isn’t just for sports teams—it’s also essential in the business world. This LAP explains how businesses compete directly and indirectly, how price and nonprice competition work, and the different types of market structure. It also explains why competition is so beneficial for businesses, customers, and society. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission)...

Your students might think they understand supply and demand, but do they know about buyer’s and seller’s markets, achieving equilibrium, and elastic and inelastic demand? It’s the Law will teach them all these concepts and more! They’ll learn all about how supply and demand work together and affect every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that...

Businesses have a lot to do with utility—they can create it, and they can enhance it. That’s why it’s so important for your students to learn what utility is and how businesses influence it. Teach them with Use It! This LAP explains the four types of utility, as well as what businesses can do to give their products more utility. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Do your students know the characteristics that make up the private enterprise system? Do they even know what private enterprise is? With People Power, you can help students learn the benefits and disadvantages of the private enterprise system, as well as the effects it has on the people who live in it. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

Businesses don’t operate without rules—and those rules come from government. This LAP shows why government’s role in business has changed and expanded over the years and how government intervenes in business. It also explains the purposes of government involvement, which include providing public goods, improving public welfare, stabilizing the economy, and more. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a...

Productivity involves working hard and keeping busy, but there’s more to it than that. What can businesses and individuals do to improve productivity? And what will get in the way of productivity? Help your students learn the answers to these questions, as well as the ways that productivity affects businesses, workers, consumers, society, and the economy with Make the Most of It. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

As the largest retail company and private employer in the United States, Walmart has long been a target for critics of corporate expansion. The big-box company, they argue, has pushed locally owned stores out of business and mistreated its employees. Defenders, however, argue that Walmart has provided millions of consumers with low-cost goods and given decent jobs to countless low-skilled workers. Has Walmart been good for America? Click here for a preview clip. ...

College sports is a big-money business, with football and basketball programs generating millions of dollars in revenue every year. Is it time to rewrite the rules in college sports and allow athletes a fair share of the profits? Should colleges pay athletes? Click here for a preview clip.

The landscape of British supermarkets is changing. The big five supermarkets once ruled the high street, and their ubiquitous megastores could be found in every British town. But times, shopping trends and customer needs are transforming. Customer loyalty is fading, online shopping is on the rise, convenience is king and there’s a price war like never before. Supermarkets have had to change their tactics—and fast. Which new trade secrets, technological innovations, and marketing strategies...

Advertising as we knew it is dead. The new age of big data advertising is rooted in hard science, complicated math, and high technology. What was once best guesses and creative leaps, is now precise, targeted surveillance. With no regulations on the books, companies are free to compile reams of personal data on anyone who accesses the internet. Industry insiders are calling this new world of advertising "the wild west." This program reveals the behind—the—scenes process of collecting personal...