Entrepreneurship

Includes seven different Entrepreneurship Programs of Study: Standard 4-Credit, Standard 3-Credit, Accelerated 4-Credit, Accelerated 3-Credit, Accelerated 2-Credit, Honors-Ready 4-Credit, and Honors-Ready 3-Credit.Each of these Entrepreneurship Programs of Study contains a clearly defined, seamless sequence of non-duplicated technical and academic courses for students (grades 9-14) interested in entrepreneurship. Technical courses include course descriptions and rigorous, relevant learning...

Targeted at 12th grade students, this one-credit/year-long advanced entrepreneurship course focuses on planning and organizational processes integral to the start-up of new ventures. Students complete tasks such as developing personnel organizational plans; selecting sources of financing for their new ventures; preparing pro forma financial statements; and developing strategies to position their brands. The culminating activities in the course are the development of a detailed business plan...

Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search...

A one-credit/year-long course targeted at 11th-grade students who are interested in becoming entrepreneurs.Introduces the role of entrepreneurship in a market economy; entrepreneurial discovery processes; ideation; and preliminary start-up venture planning. Familiarizes students with marketing’s pivotal role in the development and success of new business. Capstone activity involves the development of a detailed marketing plan to be included in a full business plan. (Remaining components of...

Teaching Advanced Entrepreneurship? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 15 complete LAPs and PowerPoints hand-picked for use in the MBA Research Advanced Entrepreneurship course. Course Guide included! This LAP package is based on the Standard Advanced Entrepreneurship course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the course. Reference the...

Teaching Business and Marketing Essentials? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 29 complete LAPs and PowerPoints hand-picked for use in the MBA Research Business and Marketing Essentials course. Course Guide included! This package is based on the Standard Business and Marketing Essentials course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the...

Teaching Principles of Entrepreneurship? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 28 complete LAPs and PowerPoints hand-picked for use in the MBA Research Principles of Entrepreneurship course. Course Guide included! This LAP package is based on the Standard Principles of Entrepreneurship course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the course....

Use LAPs to help prepare your students for the A*S*K certification exams. This package of 52 LAPs and PowerPoints includes those most relevant to the Concepts of Entrepreneurship/Management exam. Since LAPs are based on the same industry validation research as the A*S*K exams, they make great review and study materials to help ensure that your students are prepared to earn their certification. Keep in mind, though, that LAP modules are NOT currently available to address every performance...

What is it like to be an advertising worker? In this Career Q&A video interview, Steve Morrison talks about his career path, what he does on the job, and the keys to success in advertising. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

The fastest-growing segment of the dining industry is food trucks. This ABC New report takes a look at what it takes to start up and run one of these mobile dining establishments. Two guys in Columbus, Ohio, retrofit a used FedEx truck and head out on the road. With a lot of help from ECDI—including a 20,000-dollar loan—they discuss the lessons learned in the first six months of operation. Lesson one: it's hard work. Broadcast date: March 20, 2013. Click here for a preview clip. ...

What are the critical issues that dictate the success or failure of a business? This program reveals the inner workings of organizations and the factors that influence their effective operation. Business experts from a range of industries discuss the importance of the business plan, financing and budgeting, management of staff, SWOT (strengths, opportunities, weaknesses, and threats) analysis, trend analysis, investment in technology, and ways to identify competitive advantage in the market. A...

Lots of people have great ideas and enthusiasm for projects that will make the world a better place, help their community, or advance their own goals, but few know how to take their great idea and turn it into a reality. This two-part series explores two popular fundraising methods—grant writing and crowdfunding—and breaks down the two most essential parts of the process: crafting a persuasive argument for why your project is worth funding, and putting together a solid budget for how much the...

Does your garage band want to record a studio album? Are you trying to raise money for a worthy community cause? Finding money for your cause or program can be difficult if you don’t know where to begin. This program explores two popular fundraising methods—grant writing and crowdfunding—to help you identify likely funders and develop a winning proposal or crowdfunding campaign. How do you find the right foundation to match your vision? What are the differences between crowdfunding platforms...

For many people, the hardest and most overwhelming part of preparing a grant request or crowdfunding campaign is the budget. This program breaks down the basics of what a budget should include, as well as how to create budgets that are clear and realistic. Areas discussed include the budget narrative, direct costs, shared costs or in-kind contributions, and matching grants. This program also explores what makes a successful crowdfunding campaign, from understanding the funding platform rules...

What is it like to be a digital advertising and marketing worker? In this Career Q&A video interview, Mark Wolfe talks about his career path, what he does on the job, and the keys to success in digital advertising and marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip. ...

It is said that entrepreneurs are ordinary people who achieve extraordinary things. How do entrepreneurs succeed in following their dreams, while making them profitable? Discover the struggles and successes of four different business owners in Entrepreneurship: Be Your Own Boss, featuring interviews of a baker, videographer, children’s clothing designer, and president of a charitable running event company. The entrepreneurs share their experiences about running their own businesses. Topics...

This video explores entrepreneurship: what it is, the skillset required, and the risks and rewards of owning your own business. Viewers recieve a first-hand look at how entrepreneurs transform the seed of an idea into a reality. Students learn why a business plan is important, what it should address, and how to copyright a business model. Click here for a preview clip.

In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process and get your new franchise off the ground. If you’re thinking of buying a franchise, you’ll...

Launch an All-Out Marketing AttackBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse...

Program Highlights Steve Jobs’ plan for Apple in 1997: hatchet job or strategy? Why financial performance goals are not strategy. Creating proximate goals and “riding the wave” of change. Bad strategy is long on goals and vision and short on presenting a coherent set of actions for actually solving the fundamental problems facing an organization. Good strategy, on the other hand, flows from an honest diagnosis of your most critical challenge coupled with an action plan for specific objectives...

What is it like to be an internet store manager? In this Career Q&A video interview, Nesha Sanghavi talks about her career path, what she does on the job, and the keys to success managing an Internet store. She also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years. Click here for a preview clip.

Business ownership is never easy, but it’s even harder if you choose the wrong business structure. This LAP teaches your students the pros and cons of ownership structures like sole proprietorships, partnerships, corporations, and hybrids. But that’s not all. It also teaches them about franchising, multi-level marketing, licensing, and joint ventures, too. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

When selecting a form of business ownership, there are many options from which to choose, including sole proprietorships, partnerships, corporations, or hybrids. Choosing a legal form of business ownership depends on individual needs and goals. Teach your students to weigh the pros and cons of each structure and make the right choice! LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT!...

Your students take risks all the time, but do they realize how to translate their everyday risk experiences into the business world? If not, Lose, Win, or Draw can show them how! Use this LAP to teach your students the types of risk that businesses face, as well as how to handle them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Competition isn’t just for sports teams—it’s also essential in the business world. This LAP explains how businesses compete directly and indirectly, how price and nonprice competition work, and the different types of market structure. It also explains why competition is so beneficial for businesses, customers, and society. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission)...

Individuals like you aren’t the only ones who are responsible for paying taxes—businesses pay them, too! Teach your students why businesses pay taxes, what types of taxes they pay, and how business structure makes a difference. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about business taxes, a (So What?) discussion of why it's important to...

Businesses and entrepreneurs must test their ideas before jumping in feet-first. They accomplish this task by conducting feasibility studies. Teach your students about feasibility studies—why businesses conduct them, what they include, and the benefits they provide. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about feasibility studies, a (So...

Starting and running a successful, well-respected company doesn’t just require business smarts – it requires dedication to ethical principles and a commitment to doing what’s right. In this LAP, students will explore several common ethical dilemmas associated with starting a company, and will discover the importance of using ethics as a “compass” when beginning a new business venture. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

Planning ahead is important in life and in business! Budgeting is essential for financial success. Teach your students about budget components, formats, strategies, and how to develop an effective budget for their company or department. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about budgeting, a (So What?) discussion of why it's important...

With the right attitude and effort, anyone can develop and demonstrate creativity. Teach your students how to enhance their skills and follow the creative process. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about demonstrating creativity, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical...

Do you have what it takes? It takes a lot to be a successful entrepreneur, including passion, determination, and creativity. This LAP explains characteristics and skills that all entrepreneurs need. It also details the benefits and risks of entrepreneurship and describes the differences between entrepreneurs, small-business owners, and managers. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout...

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Videos and activities expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality.LAPs are comprehensive instructional packages that include all...

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Do your students know how crucial business plans are for business success? This LAP helps teach them what goes into the different components of a business plan and how a well-written business plan can put investors and business owners on the path to success. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about the nature of business plans, a...

A good business plan is a company’s blueprint for success. Unfortunately, many new business owners don’t know how to effectively write one. Don’t let your students become a part of this crowd! This LAP teaches your students about common business plan components and helps them understand what it takes to craft a well-written, effective business plan. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout...

If Retailing Is Your Dream, This Is the Guide To Help You Reach ItKnowing that your success depends on the details, experienced retail entrepreneur Ronald L. Bond leaves no question unanswered when it comes to reaching your dream of starting and running your own retail business. Bond provides comprehensive, step-by-step instructions, from planning the launch of your business to running your new venture. Learn how to:Budget for startup and establish a financial planSelect the ultimate location...

Program Highlights How reframing the question allows an infinite number of solutions. Why rapid prototyping keeps your options open and your failures small. The value of experimenting with un-useless inventions. Why do we need creativity? The world is full of daunting problems, and so are our workplaces. We need solutions. While the scientific method we all learned in school has value for discovery, a similar process for invention is not widely taught—yet is a critical component of true...

Successfully thriving in the global economy of the 21st century requires new business models and strategies to keep the American dream of opportunity and economic prosperity alive. The employee ownership model, such as ESOPs and cooperatives, is an alternative. This film features stories from the founders and employees of New Belgium Brewing, Namasté Solar, and DPR Construction, with workers giving their perspectives on shared ownership structures, highly empowering corporate cultures, linked...