Information Management

Customer relationship management is more than just a type of software! It helps businesses identify valuable clients and tailor marketing strategies to generate more revenue and increase customer loyalty. Teach your students how businesses combine tech, strategies, processes, and people to develop and manage long-term relationships with customers. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Just as the human body needs to accomplish certain activities to live and maintain health, companies need to engage in primary business activities to survive – and thrive. In this LAP, students will discover the core business activities of financial analysis, human resources management, information management, marketing, operations, and strategic management. Students will also learn about the interdependence of these activities as well as how they shift and adapt during changing circumstances....

Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And, where do businesses get this information? From marketing-information management systems. Marketing-information management systems are responsible for continuously gathering, sorting, analyzing, evaluating, and distributing needed marketing information. LAPs are comprehensive instructional packages that include all...

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants Apple, Taco Bell, Lego, and Hershey. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Decision making requires data. Marketers must determine who will buy a product, how they will promote it, how much it will cost, where they will sell it, and so on. Teach your students about the types of data that marketers need for effective decision making; where they locate data; how they use data; and how data usage can impact business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with...

Interviews, focus groups, surveys, Internet tracking, and more—marketing researchers use a variety of qualitative and quantitative methods to collect the data they need. This LAP guides students through these methods—what they are, how they work, and their advantages and disadvantages. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about...

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision making. Thriving businesses take the time and effort to gather and analyze these data and use them to their best advantage. Teach your students how to identify useful marketing data from both internal and external sources. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. Teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about obtaining...

Before data can be collected, marketing researchers must identify the problem or root causes driving the research. This LAP explains how managers and researchers work together to determine the actual research problem so research objectives can be developed. Types of data, units of analysis, and relevant variables for marketing research studies are also discussed. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. Use this LAP to teach your students why and when marketers use sampling, and help them discover different types of sampling designs. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Old documents may seem useless. However, accurate business records contain valuable information that help businesses pay their taxes, prepare budgets, and acquire new clients. Records may be stored in electronic cloud storage or in paper file cabinets. Regardless of how records are stored, they need to be accurate and accessible so information can easily be retrieved. This LAP will help your students understand the importance of good record keeping. LAPs are comprehensive instructional...

Technology has drastically changed how we work and conduct business. Teach your students about some of the technologies that modern businesses use, as well as the ways that technological innovation has altered and influenced the business world.LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the technology's impact on business, a (So What?)...

Environmental scanning helps business leaders adapt their strategies to capitalize on opportunities and minimize threats. By regularly gathering and analyzing information about their environment, they can determine the future impact of many changing elements, including demographics, society and culture, technology, competition, and more. Use this LAP to teach students about these different environmental factors, the environmental scanning process, and trends that businesses are grappling with...

Information management is the process of accessing, processing, maintaining, evaluating, and disseminating knowledge, facts, or data for the purpose of assisting business decision making. A business’s information management program collects internal and external data, stores it, processes it into information, and presents it in a useful format. Learn how information management can help your business! LAPs are comprehensive instructional packages that include all elements of a...