Pricing

Your students might think they understand supply and demand, but do they know about buyer’s and seller’s markets, achieving equilibrium, and elastic and inelastic demand? It’s the Law will teach them all these concepts and more! They’ll learn all about how supply and demand work together and affect every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that...

Why do we pay what we do for the things we buy? Help your students understand the importance of price, the functions of relative prices (information, incentives, and rationing), and the impact of supply and demand on the prices we pay for products and services. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Pricing is much more complicated than simply placing a tag on an item—in fact, many factors play into determining an effective price. With your students, explore what makes pricing effective, who sets pricing, and why pricing objectives are so important. Discover the answers to these questions and more as you learn about the key role that pricing plays in the marketing mix. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Many sport and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. This LAP includes information, activities, examples,...

Sellers don’t just pull prices out of thin air. Each business goes through its own unique process for pricing products. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...