Pricing

Your students might think they understand supply and demand, but do they know about buyer’s and seller’s markets, achieving equilibrium, and elastic and inelastic demand? It’s the Law will teach them all these concepts and more! They’ll learn all about how supply and demand work together and affect every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that...

Can your students explain why they pay what they do for products and services? Or how supply and demand influence prices? Most likely, they haven’t given the concept of price much thought. This LAP helps your students learn why prices are important; the functions of prices; how prices are determined; and how consumers, businesses, and resource owners use prices to make economic decisions every day. LAPs are comprehensive instructional packages that include all elements of a performance-oriented...

What makes an effective price? There’s no single factor, which means that pricing is much more difficult than simply placing a tag on an item! With this LAP, your students will learn about all the work that goes into each pricing decision, as well as how pricing affects every element of the marketing mix. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

Every business goes through a unique process for pricing products. Pricing objectives differ for each company and price is affected by everything from economic conditions to competition in the marketplace. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Many sport and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. This LAP includes information, activities, examples,...