Marketers have to follow certain guidelines to make sure
they are managing information efficiently and effectively. One way that they
can do so is by following ethical principles. Info With Integrity (Ethics
in Marketing-Information Management) is all about the importance of ethics when
handling marketing information. It includes specific, relevant ethical
conflicts in marketing-information management. The detailed examples and
interactive activities will help students grasp this challenging topic.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in marketing-information management, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 18 slides.