The marketing functions – market planning, product/service
management, marketing-information management, pricing, channel management,
promotion, and selling – all play significant roles in carrying out a
business’s marketing plan and attracting the target customer to the business.
the Big Seven
explains each marketing function, its importance, and how the
marketing functions work together to bring success.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about marketing functions, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation software that includes a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 26 slides.
"Excellent updates to an already very effective LAP for teaching important concepts in marketing. I really like the links to other resources for this LAP. [The] excellent activities reinforce this content."
- Teresa Brooks, Southington High School (CT)