Sponsorships provide a wealth of benefits to both sponsors
and sport/event organizations. Make the Match (Selling Sponsorships)
explains the profitable nature of sponsorship agreements and teaches students
the step-by-step method for selling sponsorships successfully. This LAP
includes examples, activities, video links, and more—all focused on the
dynamics of selling sponsorships in sport/event marketing.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about selling sponsorships, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with the included PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 16 slides.