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Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search...
Targeted at 12th-grade business management students, Financial Analysis for Managers is an advanced, rigorous one-credit core course introducing students to financial analysis techniques necessary to support economic decision-making in business. Incorporating industry-validated core content applicable to all businesses, the course develops understanding and skills in budgeting, expense control, interpreting financial statements, metrics for measuring organizational success, and more. A variety...
Grand Slam—the second course of a two-year course of study in sport/event marketing—incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. This one-credit, advanced sport/event marketing course requires students to forecast sales, set ticket/event prices, select target markets, develop a licensing program, manage promotional activities, sell sport/event sponsorships, and develop a marketing plan. Includes activities, projects, resources,...
Targeted at grade 11, Introduction to Finance expands student understanding of finance. Students develop their knowledge and skills in such areas as business law, customer relations, economics, financial analysis, financial-information management, human resources management, operations, professional development, and strategic management. Emphasis is placed on topics including financial markets, services, and regulations, as well as the need for effective safety and security procedures and...
Targeted at business management students, Introduction to Management is a yearlong course that focuses on content in the Business Administration Core and Business Management Cluster Core at the career-sustaining and specialist levels. It expands student understanding of management, exposing them to several types of management, including customer relationship management, human resources management, knowledge management, information management, project management, supply chain management,...
Targeted at 11th grade marketing students, Marketing Principles is a yearlong course that focuses on content in the Business Administration Core and Marketing Cluster Core at the career-sustaining and specialist levels. It introduces students to dynamic processes and activities in marketing and their impact on business operations. The course also develops student understanding and skills in customer relations, communication skills, and economics. Marketing Principles features a variety of...
A one-credit/year-long course targeted at 11th-grade students who are interested in becoming entrepreneurs. Introduces the role of entrepreneurship in a market economy; entrepreneurial discovery processes; ideation; and preliminary start-up venture planning. Familiarizes students with marketing’s pivotal role in the development and success of new business. Capstone activity involves the development of a detailed marketing plan to be included in a full business plan. (Remaining components of...
Intended for use during year one of a two-year course of study in sport/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sport and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses marketing research, target marketing, pricing, branding, advertising, digital marketing, publicity, sales promotion, and selling—all in the context of sport and event products....
Ethical Leadership is a principles-based ethics course introducing students to key leadership and ethical knowledge and skills. Throughout the course, students apply ethical principles to contemporary, real-world situations that teens and young adults often encounter in school, at home, with friends, and in entry-level job positions. Topics addressed include integrity, trust, accountability, transparency, fairness, respect, rule of law, viability, and much more. Features a variety of...
Digital Marketing introduces students to the dynamic world of digital marketing. The course furthers students’ understanding and skills in using digital channels and tools to promote products and deliver messages, developing and implementing digital marketing campaigns, and using data analytics to evaluate and quantify digital marketing efforts. Current technology will be used to acquire information and to complete activities. Throughout the course, students are presented ethical dilemmas and...
Ethical Leadership for Middle-Level Students is a foundational ethics course that gives students the language and tools necessary to distinguish between right and wrong. It introduces students to key ethical principles, including respect, responsibility, integrity, transparency, fairness, trust, following rules and laws, and viability. Throughout the course, students examine and apply these principles to real-world situations that pre-teens and young adolescents commonly encounter in school,...
Principles of Accounting introduces students to a range of accounting knowledge and skills. Students examine the need for financial information, the role of accounting, the nature of internal accounting controls, and the importance of short- and long-term financial management within a business. They also determine the effects of transactions on the accounting equation, become familiar with steps of the accounting cycle, calculate payroll, process accounts receivable and payable, account for...
Ethical Leadership is a 3-credit course exposing community college/postsecondary students to key ethical knowledge, skills, and principles, including integrity, trust, accountability, transparency, fairness, respect, rule of law, and viability. Goals of the course include increasing understanding and application of ethical principles in real-world decision-making; developing skills in recognizing, assessing, and responding to ethical dilemmas; and fostering continued growth in and use of...
Targeted at 12th grade students, this yearlong advanced marketing course focuses on concepts identified in the Business Administration core and Marketing cluster core of the National Standards for Marketing Education. As a follow-up to Marketing Principles, Marketing Applications, which is designated as a core course for marketing, provides students with higher-level, first-hand experience in the marketing functions. Challenging, standards-based projects are provided to appeal to a variety of...
Use LAPs to help prepare your students for the A*S*K certification exams. This package of 59 LAPs and the associated PowerPoints includes those most relevant to the Fundamentals of Ethics exam. Since LAPs are based on the same industry validation research as the A*S*K exams, they make great review and study materials to help ensure that your students are prepared to earn their certification. Keep in mind, though, that LAP modules are NOT currently available to address every performance...
Access for Free: The A*S*K Certification Exam: Fundamentals of Ethics is now available for free, thanks to the generous support of the Daniels Fund Ethics Initiative! Details. To request the free A*S*K ethics exam and/or pretest, send teacher name, email, school, and school address to service@mbaresearch.org. Download the A*S*K Fundamentals of Ethics Practice Test. About the Exam: The free A*S*K Fundamentals of Ethics exam is intended for those students who have been introduced...
In any group situation, it can be hard for everyone to agree—that’s where consensus building comes in! This LAP explains what consensus is and isn’t, the advantages and disadvantages of using it, and the steps any group can take to build consensus. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about consensus...
Teaching Ethical Leadership? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 58 complete LAPs and PowerPoints hand-picked for use in the MBA Research Ethical Leadership course plus 14 additional ethics-related modules. Course Guide included! We are indebted to the Daniels Fund for its support of this package. This free pricing requires completion of a brief survey that will help us measure impact of...
Teaching Community College/Postsecondary Ethical Leadership? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 30 complete LAPs and PowerPoints hand-picked for use in the MBA Research Community College/Postsecondary Ethical Leadership course. Course Guide included! We are indebted to the Daniels Fund for its support of this package. This free pricing requires completion of a brief survey that will...
Career Exploration for Middle-Level Students is a foundational career exploration course that emphasizes introspective and experiential skills as students prepare for their future careers. It encourages students to think about their skills and interests, introduces them to different causes and challenges, exposes them to different career fields and industries, and helps them develop professional skills and materials needed for obtaining and maintaining a job. Throughout the course, students...
Targeted at 12th grade students, this one-credit/year-long advanced entrepreneurship course focuses on planning and organizational processes integral to the start-up of new ventures. Students complete tasks such as developing personnel organizational plans; selecting sources of financing for their new ventures; preparing pro forma financial statements; and developing strategies to position their brands. The culminating activities in the course are the development of a detailed business plan...
Targeted at 12th-grade finance students, Financial Management is an advanced, rigorous one-credit core course that introduces students to a wide range of managerial- and financial-accounting concepts and skills. It addresses financial concepts and skills identified in the National Standards for Finance at the career-sustaining, specialist, and manager curriculum-planning levels. Please note that this is not a typical high-school accounting course. Rather than focusing on bookkeeping and the...
Plain and simple, people need other people. This LAP explains interdependence, how to nurture personal and professional relationships, and the ways in which different management styles affect the work environment. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about fostering positive working relationships, a (So...