• Access for Free. Courtesy of Daniels Fund Ethics Initiative.
  • Length: 356 pages
  • Copyright: 2018
  • Recommended for: HS
Price: $99.00


    A one-credit/year-long course targeted at 11th-grade students who are interested in becoming entrepreneurs.

    Introduces the role of entrepreneurship in a market economy; entrepreneurial discovery processes; ideation; and preliminary start-up venture planning. Familiarizes students with marketing’s pivotal role in the development and success of new business. Capstone activity involves the development of a detailed marketing plan to be included in a full business plan. (Remaining components of business plan to be developed in 12th-grade course.)

    Incorporates activities and situations involving problem-solving, decision-making, reading, reflection, and contextual learning experiences.

    First entrepreneurship-specific course within the MBA Research Entrepreneurship Program of Study. Draws content from the Business Administration Core and the Marketing Core.

    Teaching Principles of Entrepreneurship? Find out what LAPs you’ll want here.