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    Marketing makes the world go round. It makes our lives better, provides us with a variety of goods and services, and encourages trade between nations. Marketing is essential for business success, yet many students know nothing about it. Use this LAP to introduce your students to marketing activities, the marketing concept, and the many ways that marketing impacts us every day.

    LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about company actions and results, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.

    As an added bonus, instructors will receive a second version of the student guideā€”in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.

    Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 25 slides.