To sell products and services, marketers have to connect
producers with consumers. And how can they do that? By using goals, strategies,
and tactics! This LAP explains the importance of setting marketing goals,
choosing strategies, and picking tactics. It also explains how the four
elements of the marketing mix—product, price, place, and promotion—work
together to help marketers get the job done.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about marketing strategies, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 23 slides.
"[The] activities...did a great job helping the students better understand the differences between Goals, Strategies & Tactics."
-Don Shumaker, Spring Valley High School
"This LAP is a great way to introduce the marketing mix to students in a way that will relate to what they already know."
-Teresa Brooks, Southington High School