There are many legal issues that affect the marketing of sports and
events. Cover Your Bases (Legal Issues in Sport/Event Marketing) will
teach your students some of the unique antitrust exemptions that apply to
sports. This LAP also highlights the importance of risk management and contract
law. Examples, videos, activities, and much more help students become aware of
the legal issues surrounding sport/event marketing.
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about legal issues in sport/event marketing, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation software that includes a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 23 slides.