jerseys, concerts, and conventions are just a few of a wide range of
sport/event products. The variety of these and other sport/event products,
along with their unique characteristics, make sport/event marketing an
interesting and challenging task. More Than a Ticket (Elements of
Sport/Event Product) uses activities, videos, and more to teach students
about special considerations when marketing sports, events, and other
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about elements of sport/event product, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 26 slides.
"Very clear and easy to read. The activities are good for fact-checking and adaptive learning, and seem motivating to students."
- Steve Varricchio, Licking Heights High School, OH