Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. In this LAP, students will learn the main legal considerations involved in licensing, including the basics of trademarking. Students will embark on a guided tour through the licensing process, discovering how to select licensees and draft strong license agreements.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about developing a sport/event licensing program, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 16 slides.
“The performance section really lets the instructor see what the student really knows.”
– Dawn Brown, Habersham Central High School, GA