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    In today’s competitive market, businesses want to stand out and be noticed, and one great way to do so is with celebrity endorsements. Use this LAP to show your students why businesses spend millions to have superstars promote their products. Play the Name Game (Celebrity Endorsements) will teach your students types of endorsements, advantages and disadvantages of celebrity endorsement, and ways in which celebrities make consumers pay attention and buy promoted products. This LAP includes videos, activities, and much more.

    LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about celebrity endorsements, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.

    As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.

    Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 17 slides.

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    "Discussion guide and student guide have good information."
    - Steve Varricchio, Licking Heights High School, OH