Price: $68.00

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    Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And, where do businesses get this information? From marketing-information management systems. Marketing-information management systems are responsible for continuously gathering, sorting, analyzing, evaluating, and distributing needed marketing information.

    LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about marketing-information management, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.

    As an added bonus, instructors will receive a second version of the student guideā€”in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.

    Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 25 slides.