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Price: $1,350.00

  • LAP-PM-272, Stand Out (Unique Selling Proposition), ©19 (formerly LAP-PM-016)
  • LAP-PR-001, Spread the Word (Nature of Promotional Mix), ©17
  • LAP-PR-002, Razzle Dazzle (Nature of Promotion), ©16
  • LAP-PR-003, Ad-quipping Your Business (Types of Advertising Media), ©16
  • LAP-PR-004, Know Your Options (Product and Institutional Promotion), ©16
  • *Free! We are indebted to the Daniels Fund for its support of many curriculum and instructional tools throughout our store. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.