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    Teaching Principles of Entrepreneurship? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 23 complete LAPs and PowerPoints hand-picked for use in the MBA Research Principles of Entrepreneurship course. Course Guide included! This LAP package is based on the Standard Principles of Entrepreneurship course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the course. Reference the course guide for a list of titles for the advanced versions.

    Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.

    Titles included in this package (see individual catalog numbers for more information):

    • LAP-BL-003, Own It Your Way (Types of Business Ownership), ©21 (formerly LAP-BL-001)
    • LAP-BL-006, Taking Care of Business (Selecting Forms of Business Ownership), revised, ©22
    • LAP-CM-001, Chart Your Channels (Channel Management), ©21 (formerly LAP-CM-002)
    • LAP-CM-003, Channel It (Channels of Distribution), revised, ©21
    • LAP-EC-016, Regulate and Protect (Government and Business), revised, ©21
    • LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies), ©16
    • LAP-MP-001, Pick the Mix (Nature of Marketing Strategies), ©22 (formerly LAP-MP-002)
    • LAP-MP-003, Have We Met? (Market Identification), ©18
    • LAP-MP-007, A Winning Plan (Nature of Marketing Plans), ©16 (formerly LAP-MP-001)
    • LAP-MP-010, Analyze This! (SWOT Analysis), ©19 (formerly LAP-MP-004)
    • LAP-MP-013, Futurecast (The Nature of Sales Forecasts), ©21 (formerly LAP-MP-005)
    • LAP-NF-015, Get the 4-1-1 (Conducting an Environmental Scan), ©17 (formerly LAP-NF-002)
    • LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship), revised, ©22
    • LAP-PI-001, The Price Is Right (Nature of Pricing), ©20 (formerly LAP-PI-002)
    • LAP-PI-003, Make Cents (Factors Affecting Selling Price), ©16
    • LAP-PI-006, Tipping Point (Calculating Break-even Point), ©19 (formerly LAP-PI-004)
    • LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©20
    • LAP-PM-017, Serving Up Products (Nature of Product/Service Management), revised, ©20
    • LAP-PM-272, Stand Out (Unique Selling Proposition), ©19 (formerly LAP-PM-016)
    • LAP-PR-001, Spread the Word (Nature of Promotional Mix), ©17
    • LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media), ©22 (formerly LAP-PR-003)
    • LAP-PR-901, Razzle Dazzle (Nature of Promotion), ©22 (formerly LAP-PR-002)
    • LAP-PR-902, Know Your Options (Product and Institutional Promotion), ©22 (formerly LAP-PR-004)

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.