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    Teaching Marketing Principles? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which include 24 complete LAPs and PowerPoints hand-picked for use in the MBA Research Marketing Principles course. Course Guide included! This package is based on the Standard Marketing Principles course. Additional LAP materials may be required for the Accelerated or Honors-Ready version of the course. Reference the course guide for a list of titles for the advanced versions.

    Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.

    Titles included in this package (see individual catalog numbers for more information):

    • LAP-BL-001, Own It Your Way (Types of Business Ownership), ©16
    • LAP-CM-002, Chart Your Channels (Channel Management), ©15
    • LAP-CM-003, Channel It (Channels of Distribution), ©16 (formerly LAP-CM-001)
    • LAP-CR-004, Set Your Mind to It (Customer-Service Mindset), ©15
    • LAP-CR-006, Share the Promise (Identifying Brand Promise), ©16
    • LAP-CR-009, Making Mad Glad (Handling Difficult Customers), ©15 (formerly LAP-CR-003)
    • LAP-CR-010, Righting Wrongs (Handling Customer Complaints), ©15
    • LAP-EC-016, Regulate and Protect (Government and Business), ©15
    • LAP-EC-018, Make the Most of It (Productivity), ©14
    • LAP-IM-012, Data Do It (Need for Marketing Data), ©16
    • LAP-MK-001, Work the Big Seven (Marketing Functions), ©17
    • LAP-MK-004, Have It Your Way (Nature of Marketing), ©16
    • LAP-MP-002, Pick the Mix (Nature of Marketing Strategies), ©16
    • LAP-MP-003, Have We Met? (Market Identification), ©18
    • LAP-OP-002, Buy Right (Purchasing), ©15
    • LAP-OP-017, Can You Make It? (Nature of Production), ©16
    • LAP-PR-002, Razzle Dazzle (Nature of Promotion), ©16
    • LAP-PR-004, Know Your Options (Product and Institutional Promotion), ©16
    • LAP-SE-048, Set Your Sales (The Selling Process), ©17 (formerly LAP-SE-126)
    • LAP-SE-114, Get Specific (Recommending Specific Products), ©19 (formerly LAP-SE-111)
    • LAP-SE-117, Sell Away (The Nature and Scope of Selling), ©14
    • LAP-SE-130, Go Beyond the Sale (Customer Service in Selling), ©14
    • LAP-SE-131, Get Informed (Acquiring Product Information for Use in Selling), ©15
    • LAP-SE-932, Sell Right (Selling Policies), ©19 (formerly LAP-SE-121)

    For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.