Teaching Marketing Applications? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 29 complete LAPs hand-picked for use in the MBA Research Marketing Applications course. Course Guide included! This LAP package is based on the Standard Marketing Applications
course. Additional LAP materials may be required for the Accelerated or
Honors-Ready version of the course. Reference the course guide for a list of titles for the advanced versions.
Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.
Titles included in this package (see individual catalog numbers for more information):
- LAP-IM-001, Get the Facts Straight (Marketing-Information Management), ©22 (formerly LAP-IM-002)
- LAP-IM-010, Seek and Find (Marketing Research), revised, ©23
- *LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management), revised, ©22
- LAP-IM-184, Data Diving (Identifying Marketing Data), ©17 (formerly LAP-IM-011)
- LAP-IM-281, What’s the Source? (Obtaining Marketing-Research Data), revised, ©24
- LAP-IM-282, What’s the Problem? (Marketing Research Problems), revised, ©23
- LAP-IM-284, Better by Design (Marketing Research Designs), revised, ©23
- LAP-IM-285, Take Your Pick (Nature of Sampling Plans), ©19 (formerly LAP-IM-016)
- LAP-IM-289, Hunting and Gathering (Data Collection Methods), ©21 (formerly LAP-IM-017)
- LAP-MK-014, Cause and Effect (Buying Behavior), ©19 (formerly LAP-MK-006)
- LAP-MK-015, Act Now! (Employee Actions and Company Goals), revised, ©24
- LAP-MK-019, Just Do It...Right (Company Actions and Results), ©19 (formerly LAP-MK-003)
- LAP-MP-007, A Winning Plan (Nature of Marketing Plans), revised, ©23
- LAP-PI-001, The Price Is Right (Nature of Pricing), ©20 (formerly LAP-PI-002)
- *LAP-PI-015, Pricing With Purpose (Ethics in Pricing), ©23
- LAP-PI-902, Make Cents (Factors Affecting Selling Price), ©22 (formerly LAP-PI-003)
- LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©20
- LAP-PM-007, Protect and Serve (Consumer Protection), revised, ©19
- LAP-PM-017, Serving Up Products (Nature of Product/Service Management), revised, ©20
- LAP-PM-019, Raise the Bar (Grades and Standards), ©23 (formerly LAP-PM-008)
- LAP-PM-021, It’s a Brand, Brand, Brand World! (Nature of Product Branding), ©21 (formerly LAP-PM-006)
- LAP-PM-024, Get a Life (Cycle) (Product Life Cycles), ©19 (formerly LAP-PM-018)
- *LAP-PM-040, Safe and Sound (Ethics in Product/Service Management), revised, ©22
- LAP-PM-042, Getting Piece of Mind (Factors Used To Position Products/Services), revised, ©24
- LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas), revised, ©23
- LAP-PM-206, Corporate Identity (Nature of Corporate Branding), ©21 (formerly LAP-PM-020)
- LAP-PM-920, Promises, Promises (Warranties and Guarantees), ©23 (formerly LAP-PM-004)
- LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media), ©22 (formerly LAP-PR-003)
- LAP-PR-903, Spread the Word (Nature of the Promotional Mix), ©23 (formerly LAP-PR-001)
*Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.
For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.