Trust matters! Teach your students about the importance of ethics in customer relationship management—why customer trust is important, how businesses can build it, and why it’s crucial to protect customers’ personal information.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in customer relationship management, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 15 slides.
"The student narrative was on point. It was very user-friendly and written in a way that students would clearly understand. Great questions included in discussion guide." -Patrick Costigan, Glasgow High School (DE)