Part of being a salesperson involves recommending specific
products to customers based on their needs and wants. Sounds easy – but it can
be more complicated than it seems! In this LAP, students will learn how to
recommend products in various tricky situations, such as when the product that
a customer requests is out of stock, or doesn’t suit his/her unique needs. In
the Gray Zone, students will examine the ethicality of “trading up,” or
recommending a product that is more expensive than necessary to satisfy a
LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about recommending specific products, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
As an added bonus, instructors will receive a second version of the student guide—in color and designed specifically for use on electronic devices. This additional student guide is easier for instructors to share with students via email, shared drive, or learning management system and easier for students to view and read electronically. Click here for a sample of the bonus student section.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 14 slides.
"Very good LAP for teaching basic vocabulary, steps, and aspects of sales. The layout is exceptionally clear and straightforward."
- Don Shumaker, College of Southern Nevada