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100 Ways to Motivate Others, 3rd Edition
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Career Press Item #: RB-13-003 -

With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act—methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.100 Ways to Motivate...

100 Ways to Motivate Yourself, 3rd Edition
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Career Press Item #: RB-13-002 -

With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act—methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.100 Ways to Motivate...

Act Like a Sales Pro Selling
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Career Press Item #: RB-11-006 -

In today’s economy, a salesperson must have the performance skills of an actor in order to stand out in an increasingly crowded business environment. Just as an actor wins the audience’s applause by delivering a phenomenal performance, a salesperson must deliver an equally memorable buying experience to win in business.Act Like a Sales Pro takes its cue from acting, the ultimate form of persuasion, and shows you how to apply the proven methods and techniques of the acting professional to every...

Career Ideas for Teens in Business, Management, and Administration
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Danny Rubin Item #: RB-11-165 -

Every industry relies on the basic principles of business to function and prosper. An accountant can therefore choose to work in any business that needs sound financial practices. A sports enthusiast might seek an accounting job with a professional sports team, a sports equipment manufacturer, or other related business. Mixing business with pleasure is just one of the reasons to give this field a serious look. Demand is another. Each industry needs well-trained people who can organize, plan,...

Career Ideas for Teens in Finance Credit, Financing
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Danny Rubin Item #: RB-12-015 -

Follow the money and you'll find a rich array of valuable financial career options. Many of these make frequent appearances on "best careers" lists due to comfortable work environments, good salaries, and other important factors. Since virtually every industry relies on financial expertise of one kind or another, this is a career path where you can blend skills with personal interests. With more than 6 million people in finance-related occupations—many of which involve exciting high-tech...

Career Ideas for Teens in Information Technology, 2nd Edition Computer Applications
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Danny Rubin Item #: RB-12-009 -

Praise for the previous edition:"...provides students with a fun and hands-on way to explore their interests and options for a future career."—Tech DirectionsThe current generation is the first one born into a fully wired society. Computers, the Internet, mobile computing devices, and cell phones are as commonplace today as radios and color televisions were 20 years ago. Technology has infiltrated virtually every industry and impacts—in one way or another—every profession imaginable and...

Career Ideas for Teens in Marketing
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Danny Rubin Item #: RB-12-016 -

Marketing is the business of getting products and paying customers together. This can be as simple as a sales clerk helping a customer find the perfect pair of jeans or as complex as a major corporation rolling out a new international product line. Between the extremes, there is a broad career field that provides 16 million jobs. Opportunities in marketing exist at virtually every level of education and skill. Many future marketers got their start working in shopping malls and retail stores...

Case Studies in Sport Marketing, 2nd Edition
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FiT Publishing Item #: RB-16-005 -

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to...

Competency-Based Interviews, Revised Edition Job Seeking, Employability, Job Application, Resumes
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Career Press Item #: RB-12-020 -

“This book will provide any candidate with a successful game plan to tackle even the most difficult competency-based interview.”—Dennis Donovan, former Executive VP of Human Resources, Home DepotPeople interviewing for jobs today often fail because they are using yesterday’s strategies. Technology is becoming more sophisticated and virtual assessment centers are being used to assess how strong candidates are in key competency areas. Global competencies are being used to help organizations...

Developing Successful Social Media Plans in Sport Organizations Sports Marketing
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FiT Publishing Item #: RB-15-005 -

Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimizing social media.Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with...

Developing Successful Sport Marketing Plans, 4th Edition
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FiT Publishing Item #: RB-13-009 -

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognized author David K. Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy.The chapters offer a sequential model for creating a well-defined, industry-proven plan, with...

Developing Successful Sport Sponsorship Plans, 5th Edition Sports Marketing
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FiT Publishing Item #: RB-17-004 -

Acquiring sponsorship agreements that are a good fit for both the sport organization and the corporation is one of the most crucial and challenging aspects of a sport manager’s job. In Developing Successful Sport Sponsorship Plans, 5th Edition, readers will have at their disposal a practical, step-by-step guide to identifying, soliciting, obtaining, and implementing appropriate and lucrative sponsorship opportunities.Sponsorship activities have become an important revenue generating activity...

Encyclopedia of Careers and Vocational Guidance, 6-Volume Set, 17th Edition
Price: $299.95
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Danny Rubin Item #: RB-17-001 -

Encyclopedia of Careers and Vocational Guidance - now in its 17th edition - remains the most comprehensive career reference in print. This unparalleled resource has been expanded and fully revised to contain the most accurate and current career information available.In Six Volumes and Thousands of Pages of Information!The six-volume Encyclopedia of Careers and Vocational Guidance, 17th Edition is an essential resource for public, college, high school, and junior high school libraries; career...

Franchise Bible, 8th Edition: How to Buy a Franchise or Franchise Your Own Business Entrepreneurship, Hospitality, Tourism
Price: $21.95
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McGraw Hill Item #: RB-17-003 -

In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organized, support you through the process and get your new franchise off the ground. If you’re thinking of buying a franchise, you’ll...

Fundamentals of Sport Marketing, 4th Edition
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FiT Publishing Item #: RB-13-011 -

Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, Fundamentals of Sport Marketing, Fourth Edition, is the most current, contemporary, and indispensable...

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games
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FiT Publishing Item #: RB-15-006 -

This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experience as the former vice president of the International Olympic Committee adds incredible insight to the chapters on and examples from the Olympic Games.The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.

Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results Entrepreneurship
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McGraw Hill Item #: RB-13-005 -

Launch an All-Out Marketing AttackBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse...

Guerrilla Marketing in 30 Days, 3rd Ed. Selling
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McGraw Hill Item #: RB-14-003 -

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success...

How to Find a Job on LinkedIn, Facebook, Twitter and Google+, 2nd Edition Employability, Job Seeking, Resumes, Application
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McGraw Hill Item #: RB-12-021 -

The definitive guide to social media job hunting—now updated to include GOOGLE+!Finding your dream job the old way just doesn’t happen anymore. If you want to move up in today’s ultracompetitive job market, you have to master the most useful tools out there—social networks.How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, Second Edition, helps you take full advantage of the bounty of opportunities found on the most popular sites. Online job-search experts Brad and Debra Schepp...

How to Work for an Idiot, Revised and Expanded with More Idiots, More Insanity, and More Incompetency Professional Development, Work-based Learning
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Career Press Item #: RB-12-007 -

“Anyone who has to work should read How to Work for an Idiot.”—USA Today“Dr. John’s How to Work for an Idiot is very funny stuff, with some stinging jabs in there.”—Neil Cavuto, Fox News“...an irreverent and realistic look at what people must deal with every day at work.”—CNNfnWas it a typo when the CEO mandated that the organization “institutionalize incompetents”? If not, how did the company wind up institutionalizing incompetence instead? How to Work for an Idiot is still the confessions of...

Knock em Dead 2017: The Ultimate Job Search Guide Professional Development, Job Seeking, Employability, Job Application
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McGraw Hill Item #: RB-16-002 -

Take control of your job search--with proven strategies for success!New York Times bestseller Martin Yate has helped millions of people turn their lives around by finding great jobs and managing their career progress. Whether you're looking for a first job, re-entering the market, or planning a career change, Yate's unique Target Job Deconstruction method provides you with a roadmap to professional success utilizing the latest job-search strategies for the digital age. This new edition of his...

Knock em Dead Cover Letters, 12th Edition Job Seeking, Employability, Job Application
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McGraw Hill Item #: RB-16-004 -

Cover letters that get noticed, get read, and get the interview!In the newest edition of his classic cover letter guide, job search expert Martin Yate shows you how to dramatically increase your chance of landing an interview. The key, as Yate explains, is to use language drawn from the job posting itself, words that will send your application to the top of database searches. In this completely updated guide, you'll find numerous sample cover letters, along with Yate's tried and proven methods...

Knock em Dead Job Interview: How to Turn Job Interviews Into Job Offers Job Seeking, Employability, Job Application
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McGraw Hill Item #: RB-13-007 -

Land the job you want!The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd.Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get...

Knock em Dead Resumes, 12th Edition Job Seeking, Employability, Job Application
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McGraw Hill Item #: RB-16-003 -

Expert advice on building a resume to get the job you want!Your resume is the most important financial document you'll ever create. When it works, so do you. Drawing on more than thirty years of experience, bestselling author Martin Yate shows you how to write a dynamic, effective resume that:Stands out in a resume databaseBuilds a strong personal brand employers will want on their teamPasses recruiters' six-second scan testSpeaks to exactly what employers are looking forThe new edition of...

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People Marketing, Customer Service
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McGraw Hill Item #: RB-13-013 -

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a...

Market Like You Mean It Selling
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McGraw Hill Item #: RB-14-004 -

CREATE MARKETING MAGICDissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer Al Lautenslager delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and champion everything you sell. Coached by Lautenslager, uncover the simple truths that turn a marketing push into a marketing movement where your customers are...

Media Relations in Sport, 4th Edition Sports Marketing, Promotion
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FiT Publishing Item #: RB-14-002 -

In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession. While the fourth edition...

Principles and Practice of Sport Management, 5th Edition Sports Marketing
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Jones & Bartlett Item #: RB-15-002 -

From the basic knowledge and skill sets of a sport manager to the current trends and issues in the sport management industry, the Fifth Edition of this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena.Principles and Practice...

Real Leaders Dont Boss Leadership
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Career Press Item #: RB-12-001 -

Forget leadership gimmicks and catch phrases, “instant” leadership manuals and Stalinesque approaches to bottom-line results. Skip the sharp cuts to cope with tough times, too. Real and effective leaders today—from the executive suite to the assembly line—quietly and consistently follow what Dr. Eich has identified as the seven principles of effective leadership.True leaders know how to make ethical judgments in the face of real-world challenges, and recognize what it takes to win loyalty and...

Retail in Detail, 5th Edition Entrepreneurship, Merchandising
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McGraw Hill Item #: RB-13-008 -

If Retailing Is Your Dream, This Is the Guide To Help You Reach ItKnowing that your success depends on the details, experienced retail entrepreneur Ronald L. Bond leaves no question unanswered when it comes to reaching your dream of starting and running your own retail business. Bond provides comprehensive, step-by-step instructions, from planning the launch of your business to running your new venture. Learn how to:Budget for startup and establish a financial planSelect the ultimate location...

The Comprehensive Guide to Careers in Sports, 2nd Edition Sports Marketing
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Jones & Bartlett Item #: RB-13-001 -

The Comprehensive Guide to Careers in Sports, 2nd Edition provides an overview of what students should consider and expect from the varied career options available to them in sports. This book answers the questions students are most likely to have, including what courses they should take, what areas are available to them, what salary they can expect to earn after graduation, and how they can get the job of their dreams. In the highly competitive field of sports management, it is important for...

Wait, How Do I Promote My Business?
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Danny Rubin Item #: RB-18-002 -

For everyone who struggles to write about their business......your problem is solved.In his anticipated second book, Wait, How Do I Promote My Business?, communications expert Danny Rubin provides 100+ attention-grabbing templates for website content, LinkedIn, press releases, crowdfunding and more. As well, Rubin teaches people how to harness the power of storytelling and use their words to build relationships that last.The book is ideal for entrepreneurs, small business owners, marketing...

Wait, How Do I Write This Email?
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Danny Rubin Item #: RB-18-001 -

In his award-winning guide, communications expert Danny Rubin provides more than 100 email/document templates for networking and the job search. With each template, Rubin saves you time and takes the stress out of professional email writing.Wait, How Do I Write This Email? is a perfect resource for people who need to build relationships and grow into careers. It's also used in high schools, colleges, workforce development programs and even the Pentagon as part of in communications courses for...

What Color Is Your Parachute? 2018: A Practical Manual for Job-Hunters and Career-Changers Personal Development, Careers
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McGraw Hill Item #: RB-17-002 -

With more than 10 million copies sold in 28 countries, the world's most popular job-search book is updated for 2018 and tailors Richard Bolles's long-trusted guidance with up-to-the-minute information and advice for today's job-hunters and career-changers. In today's challenging job-market, the time-tested advice of What Color Is Your Parachute? is needed more than ever. Recent grads facing a tough economic landscape, workers laid off mid-career, and people searching for an inspiring work-life...

What Color Is Your Parachute? for Teens, 3rd Edition Personal Development, College prep
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McGraw Hill Item #: RB-15-001 -

This updated career guide for teens draws on the principles of What Color Is Your Parachute? to help high school and college students zero in on their favorite skills and find their perfect major or career.No idea what you want to be? No worries! This fun, rewarding guide draws on the time-tested principles of the career classic What Color Is Your Parachute? to help you discover your passions, skills, and potential college majors and dream jobs.Why now? Because when you identify your interests...