Select category at left to narrow your search.


Products 241-288 of 323
Show
LAP-PD-252, Dont Cheat the Chain (Following Chain of Command) (Download) PD:252, Professional Development
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-252 -

Businesses of all shapes, sizes, and industries implement chains of command to keep their operations flowing smoothly and efficiently. Whatever career path students decide to pursue, they will need to know how to work within a chain of command. In Don’t Cheat the Chain (Following Chain of Command), students will discover the personal benefits of following the chain of command, as well as concrete steps for working within a hierarchical system. LAPs (Learning Activity Packages) are...

LAP-PD-918, Go for the Goal (Goal Setting) (Download) PD:018, LAP-PD-016, Professional Development, Personal Development, Self Esteem, Values, Workplace, Co-op
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PD-918 -

A person who knows what they want is much more likely to achieve success. That’s why goal setting is so important! This LAP explains what goals are, what makes them work, and how anyone can benefit from setting them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about goal setting, a (So What?) discussion of why...

LAP-PI-001, The Price Is Right (Nature of Pricing) (Download) LAP-PI-002, PI:001, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-001 -

Pricing is much more complicated than simply placing a tag on an item—in fact, many factors play into determining an effective price. With your students, explore what makes pricing effective, who sets pricing, and why pricing objectives are so important. Discover the answers to these questions and more as you learn about the key role that pricing plays in the marketing mix. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-PI-006, Tipping Point (Calculating Break-Even Point) (Download) PI:006, LAP-PI-004, Pricing, Marketing, Budgeting, Recordkeeping, Financing, Math Applications
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-006 -

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

LAP-PI-015, Pricing With Purpose (Ethics in Pricing) (Download) PI:015, LAP-PI-015, Pricing, Ethics
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-015 -

Pricing With Purpose (Ethics in Pricing) introduces students to the importance of ethics in pricing. This LAP explores factors that impact prices and highlights the benefits of ethical pricing practices. Students will learn to identify strategies that businesses use to implement ethical pricing practices. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PI-047, Gauge Your Prices (Pricing the Sport/Event Product) (Download) PI:047, LAP-PI-007, Pricing, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-047 -

Many sports and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. LAP-PI-047—Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. LAPs (Learning Activity Packages) are...

LAP-PI-902, Make Cents (Factors Affecting Selling Price) (Download) LAP-PI-003, PI:002, Pricing, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PI-902 -

Sellers don’t just pull prices out of thin air. Each business goes through its own unique process for pricing products. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-PM-003, Mix and Match (The Nature of the Product Mix) (Download) PM:003, Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-003 -

Deciding what products to offer is one of the most important decisions a company makes. This LAP delves into the components of the product mix, explains product mix dimensions, and explores the strategies used by businesses to manage their product mixes. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PM-007, Protect and Serve (Consumer Protection) (Download) PM:017, Product Management, Product Planning, Consumer Economics, Safety, Business Law
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-007 -

Consumer protection measures attempt to minimize the risks of purchasing and using consumer products. Teach your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about consumer protection, a (So What?) discussion of why...

LAP-PM-017, Serving Up Products (Nature of Product/Service Management) (Download) PM:001, Product Management, Product Planning, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-017 -

Product/Service management is important for all businesses--large, small, and in between! This LAP explains the factors that influence product/service management, the ways that product/service management affects marketing, and the phases of product/service management that all businesses must handle. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-PM-019, Raise the Bar (Grades and Standards) (Download) LAP-PM-008, PM:019, Product Management, Product Planning, Branding, Consumer Economics
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-019 -

People encounter graded products every day, but what do these grades mean? This LAP explains why grades and standards are used, how they are set, and what types of products have grades and standards. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about grades and standards, a (So What?) discussion of why it's...

LAP-PM-021, Its a Brand, Brand, Brand World! (Nature of Product Branding) (Download) LAP-PM-006, PM:021, Product Management, Product Planning, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-021 -

What makes a brand name good? Why is branding so important? And does every product need to be branded? This LAP explains brand strategies and the important stages of the branding process. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion of why it's important to learn,...

LAP-PM-024, Get a Life (Cycle) (Product Life Cycles) (Download) PM:024, LAP-PM-018, Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-024 -

Just like living things, products on the market experience a life cycle. In this LAP, students will learn the characteristics of each stage of the product life cycle as well as various marketing techniques used by companies during each stage. In the Gray Zone, students will consider the ethicality of selling products in foreign countries with less stringent employment, health, and safety regulations to boost profits on products in later stages of their life cycles. LAPs are comprehensive...

LAP-PM-040, Safe and Sound (Ethics in Product/Service Management) (Download) PM:040, Emotional Intelligence, Workplace, Co-op
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-040 -

Between choosing wording for labels, selecting packaging materials, and monitoring product quality, product managers often face serious ethical dilemmas. In this LAP, students will examine several common ethical issues that product managers deal with on a daily basis—and gain an in-depth understanding of the importance of ethical behavior in product/service management. In the Gray Zone, students will consider the case of a product manager who is facing pressure to label a new product with “no...

LAP-PM-042, Getting Piece of Mind (Factors Used To Position Products/Services) (Download) PM:042, LAP-PM-019, Product Management, Product Planning, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-042 -

Every product needs a position! Positioning shows customers how a product is unique. Getting Piece of Mind (Factors Used to Position Products/Services) will teach your students about this important marketing activity, detail several different positioning strategies, and explain how the four P’s of marketing can be used to assist with positioning.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PM-079, More Than a Ticket (Elements of Sport/Event Products) (Download) PM:079, LAP-PM-015, Product Management, Branding, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-079 -

Footballs, jerseys, concerts, and conventions are just a few of a wide range of sport/event products. The variety of these and other sport/event products, along with their unique characteristics, make sports/event marketing an interesting and challenging task. More Than a Ticket (Elements of Sport/Event Products) uses activities, videos, and more to teach students about special considerations when marketing sports, events, and other sport/event products. LAPs (Learning Activity Packages) are...

LAP-PM-126, Build Your Corporate Brand...Before Someone Builds It for You (The How-Tos of Corporate Branding) (Download) LAP-PM-010, PM:126, Product Management, Product Planning, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-126 -

It takes a lot more than just a product name and logo to make up a corporate brand! Brand promises, brand personalities, and core values are just a few of the important components that small-business owners must keep in mind when developing brands. This LAP outlines the steps business owners take when creating their own successful corporate brands. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This...

LAP-PM-127, Unleash Your Mind (Techniques for Generating Product Ideas) (Download) PM:127, Product Management, Product Planning, LAP-PM-011
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-127 -

New product ideas don’t appear out of thin air. Instead, businesses use many creative-thinking techniques to generate product ideas, such as brainstorming, mind mapping, attribute listing, and many more. Use this LAP to help your students understand the importance of ideation to businesses, sources of new product ideas, and creative-thinking strategies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

LAP-PM-139, Sign Here: Licensing for Profit (Licensing in Sport/Event Marketing) (Download) PM:139, LAP-PM-012, Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-139 -

Licensed sport products are around us every day. Sign Here: Licensing for Profit (Licensing in Sports/Event Marketing) teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding, sponsorship, and endorsement. This LAP will also help your students understand the differences between a licensor and a licensee, as well as the advantages and disadvantages of both roles. LAPs (Learning Activity Packages) are comprehensive instructional...

LAP-PM-140, Play the Name Game (Celebrity Endorsements) (Download) PM:140, LAP-PM-013, Product Management, Branding, Sports Marketing, Promotion, Advertising
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-140 -

In today’s competitive market, businesses want to stand out, and one great way to get noticed is with celebrity endorsements. Use Play the Name Game (Celebrity Endorsements) to show your students why businesses spend millions to have superstars promote their products. This LAP will teach your students several types of endorsements, the advantages and disadvantages of celebrity endorsement, and the ways in which celebrities make consumers pay attention and buy promoted products. LAPs (Learning...

LAP-PM-153, Permission Granted (Developing a Sport/Event Licensing Program) (Download) PM:153, LAP-PM-014, Product Management, Product Planning, Branding, Sports Marketing, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-153 -

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. In this LAP, students will learn the main legal considerations involved in licensing, including the basics of trademarking. Students will embark on a guided tour through the licensing process, discovering how to select licensees and draft strong license agreements. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PM-206, Corporate Identity (Nature of Corporate Branding) (Download) PM:206, Product Management, Product Planning, LAP-PM-020
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-206 -

Corporate brands are way more than just logos—they’re all the combined customer impressions and experiences associated with a particular company. This LAP explains why corporate brands are so important and what companies do to build them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about corporate branding, a (So...

LAP-PM-272, Stand Out (Unique Selling Proposition) (Download) PM:272, LAP-PM-016, Product Management, Product Planning, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-272 -

A unique selling proposition shows a company’s special niche in the marketplace. Teach your students about USPs—what they are, why they’re important, and how to create them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about unique selling propositions, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case...

LAP-PM-913, Customer Service Supersized (The Role of Customer Service in Positioning/Image) (Download) PM:013, LAP-PM-001, Product Management, Product Planning, Branding
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-913 -

When a customer has to choose between two companies, which one will win out? Often, it’s the one with the best customer service! This LAP explains how focusing on customers, offering great internal customer service, and studying the competition can help create a successful business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

LAP-PM-920, Promises, Promises (Warranties and Guarantees) (Download) LAP-PM-004, PM:020, Product Management, Product Planning, Branding, Customer Service
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PM-920 -

In today’s era of rapidly evolving technology, warranties and guarantees are important. But what is guaranteed exactly? Do your students understand how warranties and guarantees benefit them and the businesses that provide them? Check out the LAP Promises, Promises (Warranties and Guarantees), with examples from Apple, Chanel, and Fairfield Inn & Suites, to help your students understand the basics of these agreements, how the law regulates them, and much more! LAPs (Learning Activity Packages)...

LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media) (Download) LAP-PR-003, PR:007, Promotion
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-007 -

Smart businesses select the advertising media that best suit their needs—but how? This LAP explains the major types of advertising media, the best uses for each medium, and new trends in advertising. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about types of advertising media, a (So What?) discussion of why it's important to learn, ideas...

LAP-PR-099, Ethics in Promotion (Download) PR:099, Ethics
Price: Coming soon!
View
Availability: In Stock
MBA Research Item #: LAP-PR-099 -

Coming soon! 

LAP-PR-136, Play to the Fans (Building Fan Support) (Download) PR:136, LAP-PR-019, Promotion, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-136 -

Show your students how sports/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear in them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sports/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. LAPs (Learning Activity Packages) are...

LAP-PR-175, Scoring Customers Through Sponsorships (Sports/Event Sponsorships) (Download) PR:175, LAP-PR-017, Promotion, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-175 -

Events of all types depend on sponsors for support. However, sponsors benefit, too! Scoring Customers Through Sponsorships (Sports/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sports/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits both for sponsors and the sports/event organizations they support....

LAP-PR-187, Whats the Big Idea? ("Out-of-the-Box" Sales Promotions for Sports/Events) (Download) PR:187, LAP-PR-018, Promotion, Sports Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-187 -

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about "out of the box" sales promotions for sports/events, a (So...

LAP-PR-462, Now Trending (Nature of Digital Marketing) (Download) PR:462, Promotion, Branding, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-462 -

In Now Trending (Nature of Digital Marketing), students are introduced to the colorful, challenging, and ever-changing world of digital marketing. This LAP walks students through digital marketing’s many activities, purposes, and benefits, as well as several types of digital marketing, including search engine optimization, email marketing, and pay-per-click advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

LAP-PR-463, Behind the Screen (Ethics in Digital Marketing) (Download) PR:463, Promotion, Ethics, Marketing
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-463 -

In Behind the Screen (Ethics in Digital Marketing), students will look at the dynamic world of digital marketing through an ethical lens. This LAP includes discussion of why ethics in digital marketing are important, the impact of digital marketing on a company’s reputation, and relevant ethical dilemmas that digital marketers must navigate. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

LAP-PR-901, Razzle Dazzle (Nature of Promotion) (Download) LAP-PR-002, PR:001
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-901 -

Businesses, government agencies, special interest groups, and individuals—they all use promotion at one time or another! This LAP explains what makes promotion effective, discusses the benefits of using it, and details the three most common objectives of promotion. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

LAP-PR-902, Know Your Options (Product and Institutional Promotion) (Download) LAP-PR-004,PR:002
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-902 -

Promotion is all around us every day—but what are the types of promotion? How do companies use it to sell products and create an image? What are its benefits and drawbacks? Find out with this LAP!LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product and institutional promotion, a (So What?) discussion of why...

LAP-PR-903, Spread the Word (Nature of the Promotional Mix) (Download) LAP-PR-001, PR:003, Promotion
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-PR-903 -

Do your students equate promotion with advertising? If so, this LAP is for you. Spread the Word will open your students’ eyes to the entire promotional mix, including personal selling, publicity, sales promotion, and advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of the promotional mix,...

LAP-QM-001, Keep It Quality (Nature of Quality Management) (Download) QM:001
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-QM-001 -

Quality management is an integral practice of every successful business – from the smallest startups to the largest corporations. In this LAP, students will study the characteristics of high-quality goods and services and discover the three main components of quality management: quality control, quality assurance, and quality improvement. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

LAP-QM-012, Quality Is the Best Policy (Ethics in Quality Management) (Download) QM:012
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-QM-012 -

Quality Is the Best Policy (Ethics in Quality Management) introduces students to the importance of ethics in quality management. This LAP discusses what ethical quality management looks like, what businesses can do to implement (and benefit from) ethical quality management, and different ethical dilemmas businesses must navigate when trying to maintain quality in their products and organizational processes. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

LAP-RM-041, Manage Risk the Right Way (Ethics in Risk Management) (Download) RM:041
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-RM-041 -

Ethics and risk management are two increasingly important topics in business. They need each other to be successful. But what exactly is the relationship between them, and how do they interact with each other? This LAP discusses the relationship between ethics and risk management, as well as ethical issues risk managers face and ways to promote ethics in risk management. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriente...

LAP-SE-001, Digging for Sales (Prospecting for Customers) (Download) SE:001, Selling, LAP-SE-116
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-001 -

Prospecting for customers is a vital component of successful selling. In this LAP, students will learn why prospecting is so important and how they can demonstrate this necessary skill. In the activities, students will practice prospecting by identifying potential customers for a product they are selling. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

LAP-SE-017, Sell Away (The Nature and Scope of Selling) (Download) SE:017, LAP-SE-117, Careers
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-017 -

Your students might not think selling has much to do with their lives. But good sales skills can help them at home, at school, and on the job, even if they don't work in sales! Help your students learn the traits of successful salespeople with Sell Away. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the...

LAP-SE-048, Set Your Sales (The Selling Process) (Download) SE:048, LAP-SE-126
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-048 -

The selling process is a complex procedure that varies across industries, products, and customers. In this LAP, students will gain valuable insight into the selling process that will help them in their current or future roles as salespeople. They’ll learn what steps are involved, how those steps are implemented differently across different situations, and why the sales process matters to salespeople, companies, and customers. LAPs (Learning Activity Packages) are comprehensive instructional...

LAP-SE-057, Follow Up! (Follow-Up Strategies) (Download) SE:057, LAP-SE-119, Selling
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-057 -

It's not over until it's over! Follow-up is an important part of selling. With your students, explore topics like why follow-up is important, what follow-up looks like, and how successful salespeople determine which follow-up strategies to use. By delving into the ‘who, what, when, where, why, and how’ of follow-up, your students can add this beneficial skill to their selling toolboxes in no time! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

LAP-SE-062, Get Informed (Acquiring Product Information for Use in Selling) (Download) SE:062, LAP-SE-131
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-062 -

To be successful, salespeople must be well-prepared. They must know as much as possible about the products they sell – but salespeople have some important questions to answer first. Why is knowing product information so important? What types of information are customers looking for? Where can salespeople find this information? Learn the answers to these questions and more with your students as you all get informed! LAPs (Learning Activity Packages) are comprehensive instructional packages that...

LAP-SE-076, Go Beyond the Sale (Customer Service in Selling) (Download) SE:076, LAP-SE-130
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-076 -

Quality customer service is a lot more than just a department. In this informative LAP, students will learn what salespeople can do to go above and beyond while serving customers—increasing their sales and benefitting their business along the way! In the Gray Zone, students will examine the ethicality of a common sales practice—making false promises to a customer to close a sale. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

LAP-SE-106, Keep It Real--In Sales (Legal and Ethical Considerations in Selling) (Download) SE:106, LAP-SE-129, Ethics
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-106 -

Your students don't want to break the law when it comes to selling—but how do they know what's right and what's wrong? Help them learn about legal and ethical considerations in selling with Keep It Real—In Sales! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about legal and ethical considerations in selling, a (So...

LAP-SE-109, Find Features, Boost Benefits (Feature-Benefit Selling) (Download) SE:109, LAP-SE-113
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-109 -

Customers have lots of choices in today's competitive market, so how can your students make their products stand out? With this LAP, your students can learn to use feature-benefit selling to translate their product features into benefits. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about feature-benefit selling,...

LAP-SE-114, Get Specific (Recommending Specific Products) (Download) SE:114, Selling, LAP-SE-111
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-114 -

Part of being a salesperson involves recommending specific products to customers based on their needs and wants. Sounds easy – but it can be more complicated than it seems! In this LAP, students will learn how to recommend products in various tricky situations, such as when the product that a customer requests is out of stock, or doesn’t suit his/her unique needs. In the Gray Zone, students will examine the ethicality of “trading up,” or recommending a product that is more expensive than...

LAP-SE-321, Make the Match (Selling Sponsorships) (Download) SE:321, LAP-SE-127, Sports Marketing, Promotion
Price: $68.00
View
Availability: In Stock
MBA Research Item #: LAP-SE-321 -

Sponsorships provide a wealth of benefits to both sponsors and sports/event organizations. Make the Match (Selling Sponsorships) explains the profitable nature of sponsorship agreements and teaches students the step-by-step method for selling sponsorships successfully. This LAP includes examples, activities, video links, and more—all focused on the dynamics of selling sponsorships in sports/event marketing. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...