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In the world of business, one thing leads to another. The actions companies take today will lead to the results, good or bad, that they face tomorrow. Teach your students about positive and negative company actions and results with Just Do It...Right. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about company actions and results, a (So What?)...

How would your students define marketing? As advertising? As selling? If so, they’re not alone. But there’s so much more that marketers do to create exchanges in our marketplace. Check out Have It Your Way! to help your students develop an appreciation for all that marketers do for us every day. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

Goals, strategies, and tactics are important whether you’re planning a vacation or marketing products to customers. This LAP shows how marketers choose the best road—or marketing strategy—to get where they need to go. It also explains how the four elements of the marketing mix work together. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Can they benefit from understanding how marketers use information to locate and identify specific consumers based on demographic, geographic, psychographic, and behavioral traits? The LAP Have We Met? explains mass marketing and market segmentation with examples from Adidas, the NBA, and the Massachusetts Institute of Technology, as well as...

Marketing plans are essential tools for success in marketing and in business as a whole. This LAP explains the purpose, benefits, and components of a marketing plan.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of marketing plans, a (So What?) discussion of why it's important to learn, ideas (Make...

Just as people have personal goals and ambitions, businesses have their own goals for corporate success. One way that companies measure their progress toward their goals is by evaluating their strengths, weaknesses, opportunities, and threats (SWOT). In this LAP, students will learn how to conduct a SWOT analysis for their own companies as well as the benefits of SWOT analysis for long-term success. In the activities, students will have the opportunity to conduct SWOT analyses for real-life...

Just as weather forecasts help you plan your week, sales forecasts enable businesses to better prepare and plan for the future. This LAP explains the different types of sales forecasts, how they work, factors that influence them, and the ways in which sales forecasting benefits all businesses, from startups to seasoned companies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

Business interactions produce a great deal of information. Some documents arrive on paper. Others arrive as email or are produced and stored on company computers. Regardless of how records are created or arrive, important documents need to be kept for future reference. Businesses maintain records for financial, legal, and employee matters as well as tax purposes. This LAP explains why certain records are kept and also explains the methods for doing so. LAPs (Learning Activity Packages) are...

Teach your students about some of the technologies that modern businesses use, as well as the ways that technological innovation has altered and influenced the business world. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about technology's impact on business, a (So What?) discussion of why it's important to learn,...

Environmental scanning, which involves gathering information about a business’s surroundings, analyzing that information, and determining its future impact, helps business leaders adapt their strategies to capitalize on opportunities and minimize threats. Proactive business leaders regularly scan their business environment so they can adapt strategies to remain competitive in an ever-changing market. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

All businesses rely on information for decision-making and other important business activities. Successful businesses learn to manage information efficiently and effectively through the use of people, processes, and technology. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of Information...

Businesses need plans when they undertake projects. Creating an effective plan can mean the difference between the success and failure of your project. Use this LAP to teach your students more about the essential components of project plans, as well as how to develop and use them. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about developing...

All types of projects require resources, even the simplest one. Without resources, you would not be able to achieve the project goal. Get What You Need (Identifying Project Resources) explains the different types of resources and guides students through the step-by-step process for identifying them. With relevant examples and hands-on activities, students will master this skill and become stronger project managers. LAPs (Learning Activity Packages) are comprehensive instructional packages that...

Show your students how shopping for the best deals can become a career with Buy Right. In this LAP, they’ll learn about the importance of purchasing, the types of purchasing, and the process that purchasing specialists follow. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about purchasing, a (So What?) discussion...

Production is all around us and crucial to businesses and society. This LAP gives a detailed look at the resources used in production and explains the importance of each stage of the production process. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of production, a (So What?) discussion of why it's...

Every business needs to manage its operating costs, or overhead expenses, if it wants to be successful. This LAP describes different types of operating costs, how they affect selling prices, and ways a business can keep its costs under control to increase profitability. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

The LAP Buck Busters highlights ways that employees can help control business expenses so that companies can reinvest more of their profits and improve their facilities, equipment, and products. When employees have a good work ethic, they can produce higher-quality work while also minimizing company costs and expenses. The LAP also discusses the importance of time management, limiting personal activities at work, and treating customers professionally. Activities ask students to consider...

Everything starts with a project - a short-term undertaking that creates a unique good or service. Projects help businesses maintain flexibility so that they can take advantage of new opportunities quickly and effectively. Teach your students more about projects, why they’re important, and how businesses manage them effectively. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Quality control is a lot more than weeding out defective products! Teach your students about the quality-control methods and measures that contribute to customer satisfaction and business success. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about quality-control measures, a (So What?) discussion of why it's...

Teach your students the importance of every activity involved in the operations process—from production planning to expense control—and the impact those activities have on the overall production of goods and services. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of operations, a (So What?)...

Business owners, managers, and employees must learn how to handle big ethical conflicts as well as minor ones that come up in day-to-day operations. Teach your students more about the ethical dilemmas that arise in operations. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in operations, a (So What?)...

No matter the size or nature of any project, they all require planning. Plan On It! (Planning Projects) focuses on teaching students the importance of planning ahead when completing all kinds of projects—at work, at school, and in their personal lives. This LAP includes the benefits of planning projects, factors that impact project planning, tools for project planning, and steps to planning a project. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

While working on a project, it is important to check on its progress periodically to make sure the work is turning out the way it should be. Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions) explains why it is important to monitor projects and what aspects of the project should be monitored. It also provides step-by-step instructions so students can learn how to monitor projects and take the necessary corrective actions to get their projects back on track. LAPs...

Once a project has been completed, how do you know whether it was successful? At the end of any project, it is important to evaluate its success. This LAP guides students through the process of evaluating project success so they can understand what went well, what didn’t, and how to improve in the future. Students will also gain an understanding of why it is important to measure the success of a project. With hands-on activities and relevant examples, this LAP will help students master a key...

Many traits are beneficial to project management. One of the most important ways to lead a project to success is by being ethical. Projects With Principles (Ethics in Project Management) teaches students the importance of being ethical throughout the course of a project. Students will also learn about common ethical dilemmas in project management, as well as ways to be ethical role models to project team members. LAPs (Learning Activity Packages) are comprehensive instructional packages that...

Help your students understand how their personal appearance impacts their self-confidence, self-concept, self-esteem, and image that they present to others. Brand Me (Personal Appearance) teaches students the importance of a strong personal brand in interviews and in professional success. The provided examples, activities, videos, and more teach students the importance of making good first impressions, dressing appropriately, and developing good grooming and health habits. LAPs are...

Creativity is important in all aspects of life! Teach your students how they can enhance and develop their own creative skills. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about demonstrating creativity, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical...

Decision-making skills are crucial for success in life, so prepare your students with Weigh Your Options (Decision-Making). Not only does this LAP teach students an organized way to make good decisions at home, in school, and at work, but it also explains the benefits of using a decision-making model. The LAP provides student activities that promote critical thinking and include opportunities to make hypothetical personal and business decisions in their daily lives. LAPs (Learning Activity...

Time-management skills can help students keep up in school, keep up with friends and family, and still have time left over for the activities they enjoy. Time is a valuable natural resource that we must use wisely. This LAP teaches the importance of time management, general principles of time management, and a step-by-step process for creating your own time-management plan. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Careers in business come in many shapes and sizes. The possibilities are endless, but it’s important to know what options are available. Teach your students more about different business careers and what it takes to succeed in the business world. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about careers in business, a (So What?) discussion...

Events are everywhere! Whether events are large sporting events or small community picnics, they all create career opportunities in sport and event marketing. Score a Career in Sport and Event Marketing (Careers in Sport/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sport/event marketing careers. Activities, videos, and much more show students many careers available in sport/event marketing and how they can pursue...

Every year, more and more people start their own businesses—and many of those entrepreneurs are teenagers! This LAP describes the benefits and risks of entrepreneurship and explains what it takes to be successful. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about career opportunities in entrepreneurship, a (So...

Problems aren’t always easy to solve, but that doesn’t mean solving them is impossible! This LAP explains the three basic categories of problems and why problem-solving is an important skill. It also details how to solve problems by using intuition, the seven-step method, and creativity. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Its videos and activities will expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality. LAPs (Learning Activity Packages) are comprehensive...

Whether we like it or not, rules are a part of life—at home, at school, and at work. Learning how to adhere to organizational guidelines is an integral skill for students of all backgrounds and interests, as well as for current job-seekers and young professionals. In this LAP, students will learn the importance of company protocols, policies, and procedures, as well as the personal and organizational benefits of adhering to them. LAPs (Learning Activity Packages) are comprehensive...

Learning how to follow rules of conduct is essential to being a member of any organization, team, or workplace. This LAP will guide your students in learning what rules of conduct are, what consequences occur when rules are broken, and techniques to successfully follow rules of conduct. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Businesses of all shapes, sizes, and industries implement chains of command to keep their operations flowing smoothly and efficiently. Whatever career path students decide to pursue, they will need to know how to work within a chain of command. In this LAP, students will discover the personal benefits of following the chain of command, as well as concrete steps for working within a hierarchical system. In the Gray Zone, students will be confronted with a situation in which personal...

A person who knows what they want is much more likely to achieve success. That’s why goal setting is so important! This LAP explains what goals are, what makes them work, and how anyone can benefit from setting them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about goal setting, a (So What?) discussion of why...

Pricing is much more complicated than simply placing a tag on an item—in fact, many factors play into determining an effective price. With your students, explore what makes pricing effective, who sets pricing, and why pricing objectives are so important. Discover the answers to these questions and more as you learn about the key role that pricing plays in the marketing mix. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point! This LAP teaches students how to calculate the break-even point—step by step—and explains to students how calculating breakeven can help every business. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Many sport and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. This LAP includes information, activities, examples,...

Sellers don’t just pull prices out of thin air. Each business goes through its own unique process for pricing products. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Deciding what products to offer is one of the most important decisions a company makes. This LAP delves into the components of the product mix, explains product mix dimensions, and explores the strategies used by businesses to manage their product mixes. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

Consumer protection measures attempt to minimize the risks of purchasing and using consumer products. Teach your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about consumer protection, a (So What?) discussion of why...

Product/Service management is important for all businesses--large, small, and in between! This LAP explains the factors that influence product/service management, the ways that product/service management affects marketing, and the phases of product/service management that all businesses must handle. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

People encounter graded products every day, but what do these grades mean? This LAP explains why grades and standards are used, how they are set, and what types of products have grades and standards. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about grades and standards, a (So What?) discussion of why it's...

What makes a brand name good? Why is branding so important? And does every product need to be branded? This LAP explains brand strategies and the important stages of the branding process. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion of why it's important to learn,...

Just like living things, products on the market experience a life cycle. In this LAP, students will learn the characteristics of each stage of the product life cycle as well as various marketing techniques used by companies during each stage. In the Gray Zone, students will consider the ethicality of selling products in foreign countries with less stringent employment, health, and safety regulations to boost profits on products in later stages of their life cycles. LAPs are comprehensive...